Shaquille O’Neal is expanding his empire with the launch of his first signature fragrance, a bold scent designed to embody strength, confidence, and style.
The fragrance, simply named Shaquille O’Neal, is now available exclusively at JCPenney for $55. The 4.2 oz / 125 ml eau de toilette will remain a JCPenney exclusive for six months before rolling out to additional retailers. Packaged in a sleek black bottle accented with gold and copper tones and signed by O’Neal, the design reflects both authenticity and sophistication.
The scent profile blends woody amber with vibrant top notes of Bergamot, Grapefruit, and Black Pepper. At its heart, Cardamom, Suede, and Benzoin create a smooth balance, while Tonka Bean, Amber, and Musk provide a warm, lasting base.
“This fragrance is all about presence,” said O’Neal. “It’s strong, smooth, and leaves a mark, just like I aim to do in everything I take on. I wanted something luxurious but still within reach, and this is it.”
The launch deepens O’Neal’s partnership with JCPenney, where his Shaquille O’Neal XLG big and tall line has been a customer favorite for seven years.
“Fragrance is one of the top-performing categories for JCPenney Beauty, and our customers love a great celebrity scent,” said Jo Osborne, SVP of Beauty, Center Core & Footwear. “Shaq has been an incredible partner, and we’re thrilled to grow that partnership by introducing his signature fragrance.”
The Shaquille O’Neal fragrance is available now at JCPenney stores and online at jcpenney.com.