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Swizz Beatz and Timbaland simply landed a brand new Verzuz take care of Elon Musk and X, previously generally known as Twitter.
Verzuz Headed to X Platform After Timbaland and Swizz Beatz Strike New Deal With Elon Musk
On Wednesday (June 19), two of hip-hop’s most revered producers, Timbaland and Swizz Beatz introduced a brand new partnership relating to their massively profitable three way partnership, Verzuz. After reacquiring the high-profile hits battle franchise from Triller earlier in 2024, Swizzy and Timbo inked a take care of X, the social media platform presently owned and operated by House X and Tesla founder Elon Musk. Whereas the 2 producers will preserve full possession and inventive management, Verzuz battles will solely broadcast by way of X as per the newly signed distribution rights.
Swizz Beatz and Timbaland made the announcement public through the Cannes Lions convention in France, which was adopted by an official assertion from the dynamic duo. Swizz expressed gratitude to Elon Musk whereas Timbaland spoke on future plans for Verzuz now that the multimedia platform will attain a possible viewers of over 550 million X customers.
“Not solely are we excited to have Verzuz on X, we’re excited to assist X construct the largest leisure firm on the earth,” Swizz Beatz mentioned in a press release. “I want to thank Elon Musk, Linda Yaccarino, Brett Weitz, Mitchell Smith and your entire X group for believing within the Verzuz imaginative and prescient. We won’t wait to get to work.”
Referring to what’s subsequent for Verzuz, Timbaland doubled down on his companion’s stance. “We’re thrilled to companion with X, probably the most revolutionary platform globally. Our objective has at all times been to carry Verzuz to the world which we will now do larger than ever,” he provides.
Learn Extra: 10 of the Most Impactful Executive Producers in Hip-Hop
Timbaland and Swizz Beatz’s Create Legendary Moments Throughout COVID-19 Pandemic With Verzuz
Swizz Beatz and Timbaland’s brainchild is maybe the most effective factor to come back out of 2020’s COVID-19 pandemic, particularly for hip-hop. After Swizz and Timbo squared off smash hit for smash hit within the inaugural Verzuz battle whereas the world was on lockdown, among the rap recreation’s largest icons would quickly comply with swimsuit, creating undeniably memorable moments.
Lower than 9 months earlier than his untimely passing in 2021, one in every of DMX’s ultimate public appearances discovered the Ruff Ryders frontman in an epic song-for-song battle with Snoop Dogg. In November of 2020, Jeezy and Gucci Mane used Verzuz because the conduit to squash their extremely contentious longtime beef. Different notable Verzuz battles embrace The Lox vs. Dipset, Bone Thugs-N-Harmony taking on Three 6 Mafia and KRS-One vs. Big Daddy Kane.
Earlier than coming to a screeching halt amid a lawsuit that discovered Timbo and Swizz suing Triller for $28 million over the sale of the platform, Verzuz additionally featured unbelievable aggressive performances from musical legends together with Patti LaBelle, Gladys Knight, Brandy and Monica.
Learn Extra: Swizz Beatz Is Curiously Reluctant to Reveal If Nicki Minaj and Lil’ Kim Will Do Verzuz – Watch
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