The curtain has officially closed on Beyoncé’s monumental COWBOY CARTER TOUR, culminating in a spectacular, sold-out finale at Allegiant Stadium in Las Vegas last Saturday night. The final performance was a historic event, featuring surprise appearances by JAY-Z, Destiny’s Child, and Shaboozey, to the fervent delight of the capacity-filled arena. Fans responded to each unexpected guest with deafening roars, fully aware they were witnessing a moment in music history during the tour’s climactic night.
This two-night engagement, held on July 25 and 26, capped a transatlantic stadium run of 32 sold-out dates, produced by Parkwood Entertainment and promoted by Live Nation. The COWBOY CARTER TOUR is now officially the highest-grossing country tour of all time. With this incredible nine-city run, Beyoncé has further extended two of her own records, solidifying her status as both the highest-grossing Black artist and the highest-grossing R&B artist of all time. She also made history as the first woman and the first American act to have two separate tours each gross over $400 million. Beyond these financial milestones, the tour shattered more than 30 venue records across North America, the United Kingdom, and Europe, including at iconic stadiums such as SoFi Stadium in Los Angeles, MetLife Stadium in New Jersey, Tottenham Hotspur Stadium in London, and Stade de France in Paris.
Beyoncé delivered an era-defining live experience that seamlessly blended storytelling, cutting-edge fashion, and profound cultural commentary. The COWBOY CARTER TOUR stands as one of the most ambitious and impactful tours of her career, redefining genres with its blend of musicality and high-concept visuals. Rooted in her globally acclaimed and Grammy-winning COWBOY CARTER album, including its Album of the Year recognition, each night was a spectacle that reimagined American music traditions—fusing country, rock, folk, soul, and more—through her unique artistic lens. Critics universally lauded the tour, with one prominent publication calling it “(Once Again) A Reassertion of Beyoncé as Our Greatest Living Performer,” while another praised her London performance with a five-star review, stating, “Nobody in pop can touch her…Armed with monster hits and a veritable war zone of pyrotechnics, Queen Bee reigns supreme.”
To encapsulate this massive outing, which set new benchmarks for creativity, scale, and impact, here’s a look at the COWBOY CARTER TOUR by the numbers:
The high-production performance featured:
- A nearly three-hour set spanning 42 songs from across her expansive catalog.
- Three captivating flying props, including a mechanical golden horse, a striking red horseshoe, and a convertible lowrider.
- A custom star stage design incorporating robots, pyrotechnics, and immersive lighting that transformed each venue into a futuristic rodeo.
- Special appearances from JAY-Z, Miley Cyrus, Ms. Tina Knowles, Shaboozey, The Mayyas, and Destiny’s Child.
- A globally sourced fashion wardrobe featuring over 25 designers that masterfully merged Western grit with avant-garde glamour. Notable designers included Anrealage, Balmain, Burberry, Calvin Klein, Coperni, Diesel, Dolce & Gabbana, Ferragamo (paired with jewelry by young British designer Shola Branson), Ferrari, Gucci, Loewe, Moschino, Mugler, Off-White by Ibrahim Kamara, Poster Girl, Ralph Lauren, Roberto Cavalli, Sacai, Schiaparelli, Stella McCartney, TELFAR, Versace, and Vivienne Westwood.
- The wardrobe was led by Shiona Turini, Karen Langley, Ty Hunter, and Timothy White. Make-up artistry was handled by Rokael Lizama, and hairstyling by Neal Farinah for Cécred, the hair brand founded by Beyoncé.
- The shows were made possible by a vast 350+ member touring crew, including her two daughters – Blue Ivy and Rumi Carter – as well as musicians, dancers, production teams, videographers, and photographers.
Each show contributed to a global impact of:
- Over 1.5 million fans in attendance.
- 64 Kings and Queens of Beyoncé’s Beyhive were crowned “Rodeo Royalty” for their authentic and creative tour wardrobe.
- 32 sold-out stadium shows across North America, the UK, and Europe.
- More than $400 million USD grossed.
- Over 30 stadium records broken.
- BeyGOOD’s commitment for the COWBOY CARTER TOUR exceeds $3 million in direct community investment.
- The BeyGOOD Foundation continues its work helping communities with programs in entrepreneurship, scholarships, and disaster response, including aiding those affected by recent wildfires in the Los Angeles area during the tour.
Curated experiences and official tour partners included Marriott Bonvoy, the official hotel partner, providing unparalleled perks; SirDavis, the premium, award-winning whiskey, as the official spirit; and Cécred, the prestige, award-winning hair brand founded and owned by Beyoncé, serving as the official beauty brand. Fans experienced Cécred firsthand through the Cécred Roadshow, an immersive pop-up activation traveling alongside the U.S. dates, which also appeared at select Ulta Beauty locations. Ulta Beauty, the nation’s largest beauty retailer, served as the official beauty retail partner, bringing fans an unforgettable summer of beauty, artistry, and self-expression. Vibee, the music-led destination experience company, provided curated experience packages, including premium concert tickets and hotel accommodations.