HHEMP.CO is turning the 2025 Champs Trade Show in Las Vegas into an unforgettable experience with their immersive “Hemp World” activation, running July 23–26. This isn’t just another vendor booth—it’s a full-blown cultural hub, blending premium hemp-derived products with live entertainment from some of hip-hop’s biggest names. Bay Area independent trailblazer LaRussell, Chicago’s speed-rap king Twista, and N.O. weed connoisseur Curren$y will take the stage, delivering high-energy performances that promise to be a highlight of the weekend. Add in sets from reggae-rock favorites Fortunate Youth and a live comedy roast by the Kill Tony crew, and you’ve got a can’t-miss lineup.
Beyond the star power, Hemp World showcases 12 top-tier brands, including Sherbinskis, Boutiq, Cam, and Nug, each offering interactive pop-ups and exclusive product previews. Attendees can get hands-on with cutting-edge THCA flower prerolls, vapes, and edibles before they hit the market. The fusion of live music, comedy, and premium cannabis culture makes this one of the most dynamic activations at Champs—proving HHEMP.CO is leading the charge in bridging hemp accessibility with hip-hop and lifestyle.
“This is bigger than a booth—it’s a movement,” says Dr. Bao Le, CEO of HHEMP.CO. With a stacked entertainment schedule and unbeatable product drops, Hemp World is set to be the epicenter of innovation and vibes at this year’s show. Whether you’re there for the music, the merch, or the Mary Jane, HHEMP.CO’s takeover is where you need to be. Hit up @hhemp.co on Instagram for updates and prepare for a next-level experience.