adidas Basketball is proud to announce Anthony Edwards’ first-ever tour of China, the ‘Believe That. Tour.’ This multi-city experience blends Edwards’ electrifying presence with the energy of Chinese basketball culture. The tour begins on August 21 in Shanghai and wraps up on August 28 in Beijing.
This marks a milestone for Edwards as he visits China for the first time, connecting with a rapidly growing international fanbase. The Believe That. Tour will showcase Edwards’ signature style, personality, and spirit through on-court performances and cultural moments designed to inspire the next generation of hoopers.
A key part of the tour is the debut of Ant Farm, an immersive platform that brings the Believe That. mindset to life with unique basketball experiences. The tour will travel through Shanghai, Chengdu, and Beijing, featuring exclusive events, surprise appearances, and live activations.
This tour represents the first major international effort for Edwards’ ‘Believe That. campaign.’ It strengthens his role as a rising global basketball star known for fearless play and magnetic charisma. adidas Basketball and Edwards are united in inspiring future leaders and believers across China and beyond.