The Orlando Magic have announced a new multi-year partnership with Hard Rock Bet, naming it the Official Sportsbook of the franchise. As Florida’s only legal sportsbook, Hard Rock Bet will team with the Magic to elevate gameday experiences through exclusive fan offers and promotions across the state.
The partnership includes several activations inside the Kia Center, highlighted by a branded Hard Rock Bet Sportsbook destination on the Terrace level. Fans will also see the sportsbook’s presence on digital signage and permanent branding on both baskets during home games.
“It’s an exciting day to announce our organization’s first-ever sports betting partnership,” said J.T. McWalters, Senior Vice President of Global Partnerships for the Orlando Magic. “Our strategy with Hard Rock Bet was to enhance the fan experience no matter where you are—at the Kia Center, at home, or anywhere else.”
The partnership will introduce unique fan experiences, exclusive content, and theme night offers. Fans across Florida can also join the free Hard Rock Bet Magic Club within the sportsbook app for special rewards.
“This partnership is about delivering one-of-a-kind experiences that put Magic fans at the center of the action,” said Nick Menas of Hard Rock Bet. “We’re thrilled to tap into the excitement surrounding this year’s team.”