Here is the highly anticipated 3rd album from Charlotte, North Carolina emcee Reuben Vincent. Emerging under the original moniker Esau, his debut tape IDOL.escent would catch the attention of 9th Wonder & would sign Reuben to Jamla Records in 2016. His debut album Myers Park would be released the next fall followed by the previous EP Boy Meets World, the latter of which resulted in Roc Nation Records handling distribution for Reuben’s future output much like fellow Jamla signee Rapsody beginning with the sophomore effort Love is War almost 3 years ago continuing to elevate his popularity. General Admission was ok in comparison, coming off the well-received Hit Me When You Get Here earlier this spring to finally drop Welcome Home.
“Homecoming” promises over a slick boom bap instrumental that the blood, sweat & tears he puts into his music won’t be in vein whereas “Day by Day” works in a soul sample to send praises to the most high on the daily. “God’s Children” featuring Ab-Soul finds the 2 nostalgically homaging Ahmad’s hit single “Back in the Day” just before the charming “Gotta Get It” talks about getting paid.
As for “Queen City”, we have Reuben observes the excessive wannabes out nowadays in addition to dismissing the crowd who stays in his ear telling him what he can & can’t leading into the triumphantly funky “Get Up (Get Down)” talking about being here to flip the pages. “Issa Dee” takes a summery approach to the beat facing the concept of insecurity directly leading into “Anything” talking about doing whatever makes his partner happy.
“So I Pray” featuring Heather Victoria teams up for a luxurious ode to both Jamla artists’ spirituality while “Dre & Sydney” finds himself trying to figure out how this man & woman are so close yet so far sampling soul music once again. “Get It Girl” featuring Wale shows a flirtatious side to themselves over some synthesizers while “Sweet & Good” continues the theme of love over an orchestral boom bap instrumental.
Jourden Cox joins Reuben on the soulful “Just 4 Me” talking about God making their soulmates solely for them while “Cup of Love (Fools)” explains his preference of living like a country boy instead of winning awards. “I’m Good” featuring Marco+ links up for 5 & a half minutes assuring everyone concerned of them that they’re doing well while “In My Life” wraps things up with a line referring to my favorite Roy Ayers track “Searching”.
Taking it back to the foundation of Reuben Vincent’s artistry, Welcome Home represents a full-circle moment from the standpoint of 9th Wonder being the person to give him 1st chance in this game & they back to where it all began for them simultaneously elevating their artistic bond. He might’ve lost friends & family to get to where he is presently, but he gained things worth more than living in the process finally seeing the fruits after remaining focused.
Score: 9/10