Avgusta can’t take your call right now. She’s busy releasing her new single, the 2000s-styled pop banger, “Right Now.”
The energetic track is custom made for dancing out your heartbreak — on the dance floor or on your next social media video. It’s also a showcase for the international singer’s powerful voice. Just 21 years old, Avgusta has a sound that seems mature beyond her years.
Released on September 12, “Right Now” makes it clear that Avgusta may be young, but her scars are real. The lyrics tell a well-known tale. She put her trust in someone who didn’t appreciate her, who told her over and over that she wasn’t enough. Now that she has moved on, finding happiness and success on her own, here come the phone calls.
Now you’re blowing up my phone
Sitting in the studio hearing my phone ringtone How’d you get my number though?
I’ve told you many times, last time was long ago
After a few more lines, Avgusta lets the pain and heartache fly away as she belts out the motivational chorus, “I know you’re thinking ‘bout me right now.”
Avgusta started her musical journey at an early age. Amidst an international upbringing in London and Austria, she began vocal lessons at the age of 8. Then came her first professional recording session at Bravo Records in Tbilisi, Georgia, where she sang covers by such vocal titans as Christina Aguilera, Beyoncé, and Rihanna. She released her first single when she was 11.
Several years (and several managers) later, Avgusta became disillusioned by the music industry. She says, “My kindness and trust was being taken advantage of. The music industry is not easy… It is really hard to trust anyone.” When you can’t trust anyone else, the best thing is to trust yourself. And that’s exactly what Avgusta did, setting off on her self-managed path at the age of 19.
All of that hard work, pain, and self-determination has paid off with Avgusta’s debut single, “Right Now.”
The high-quality production of “Right Now” is stellar. During the “blowing up my phone” verse, vocal and electronic effects emulate ringtones. The opening hook includes crunchy bass hits anchoring descending vocal lines and echoing percussion. But the main focus is Avgusta’s voice. From low-octave fast quasi-rapping to higher-octave full-throated power, the singer displays a wide range, in terms of notes and tone quality.
Avgusta built out the structure of the song in her home studio, where she also recorded the vocals. She says, “Recording a song for me is very intimate. I am truly grateful that I have the ability and privilege to own the right equipment to have my mini-studio set up at home.” Then she sent it off to her sound engineer, Misha Komlev, who produced the beat, mixed, and mastered the track. With parts of the song that evoke the Caribbean vibes of Rihanna, and other parts that feel like a Lady Gaga dance mix, Avgusta and Komlev have created an undeniably catchy dance track sure to resonate with fans of many genres.
In addition to her artistry, Avgusta is also involved behind the scenes. This includes managing other artists, drawing on her own experience working with many managers. Above all, her goal is connecting with listeners. She says, “From the bottom of my heart, I truly love connecting with my fans. It makes me so happy to see that my music brings joy to others.”
Although Avgusta manages herself at the moment, she did mention that if she crosses paths with a manager who has the same visions as her, she would be open to working together on advancing her career.
Avgusta also released a banging music video! Working with her long-time director Jon Vulpine, they put a storyline together and turned the vision into reality. The music video has a lot of critics speaking very positively about the release, and the fan base is definitely starting to build up.
“Right Now” is the perfect end-of-summer motivational dance track for anyone who has ever felt underappreciated. Stream it everywhere — right now.
Listen to Avgusta’s “Right Now” at the link below:
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