This is the 24th studio LP from Detroit emcee/producer & Reel Life Productions founder Esham. Widely acknowledged as the godfather of horrorcore alongside his former Natas cohorts Mastamind & the late TNT, his run from 1989-2005 (particularly the albums KKKill the Fetus, Closed Casket & Doubelievengod?) would go on to lay out the groundwork for subsequent horrorcore acts such as the Insane Clown Posse & even Eminem. His output from Sacrificial Lambz onwards (essentially after his 2-album deal with Psychopathic Records from 02-05) has been a little hit or miss even though I love the single “S.S.M.D. (Stop Selling Me Drugs)” & Dichotomy respectively. Psyops however was creative detour for Esham as he self-produced the whole thing for the first time in a while conceptually revolving around what it was like for him living in Minneapolis during the George Floyd protests & a more rap rock inspired sound. He escaped Purgatory & preluded The Golden Age by serving up his 8th EP Amuse-Bouche, ushering the new era in 17 months later.
“The Golden Hour” sets up shop talking about rappers with no hope needing to cleanse their souls whereas “Power of Love” incorporates a vintage self-produced instrumental explaining that you don’t really want war with him. “CEO Killer” talks about hating liars & thieves more than being on welfare when he was growing up leading into “30 Gucci Purses” admitting he has no regrets of the amount of cash he’s spent.
Meanwhile on “Rain Drop”, we have Esham bringing back the boom bap vibes talking about the hate coming with the way he puts it down for the city since he does it so big while “F.I.L.A. (Fall In Love Again)” blends trap & pop rap tackling themes of romance. “Run It Back” goes for a smoother approach to the beat telling his lover there ain’t no slowing down since he has a lot speed while “Sexy” experiments with hip house interpolating “I’m Too Sexy” by Right Said Fred.
“Omg” starts the 2nd half of The Golden Age returning to the boom bap thanks to Dead Heat talking about being more insane than the wicked clowns themselves while “Narcissist” keeps things in the basement instrumentally speaking to himself showing y’all what wealth really is. “Slush” meshes a piano with kicks & snares talking about his heart being way too cold while the title track flexing that his paper’s too tall to fold.
Nearing the conclusion of The Golden Age, the song “Killing Time” finds himself waiting for a sickness to take him away while “A.M.F.D. (All My Friends are Dead)” combines dubstep production with horrorcore lyricism that winds up leaving me somewhat torn about it personally. “I Miss You” talks about the voices that he was hearing in his head was the money this whole entire time & “The Truth” finishes us off with a 2 minute rock outro showing off The Unholy’s singing chops.
Looking back at how reckless he was with his words when he was younger & cringing at it because the godfather of the wicked shit has obviously gotten much older, The Golden Age thematically opens up in regards to chasing what Esham thought success looked like whether it be industry recognition or respect from his own peers. Him continuing to do his own production again brings a smile to my face since that’s where a lot of his post-Psychopathic material until lately has lacked, recalling everything from the anxiety & depression to conquering Hell.
Score: 8/10