Duke men’s basketball has appointed Boston Celtics star and former Blue Devil Jayson Tatum as its first-ever Chief Basketball Officer, a role created by head coach Jon Scheyer. Serving on a volunteer basis, Tatum will mentor players and provide guidance on development, leadership, and preparing for the NBA. He will also advise the coaching staff on roster strategy and help ensure the program operates at a professional standard. The move strengthens Duke’s ties to its NBA alumni network and underscores its commitment to player growth on and off the court.