Byline: Jon Stojan
New rising artist has the spotlight on her. Avgusta has the music industry talking.
For Avgusta, music has always been more than a passion. It has been destiny. The 21year-old singer recalls that on the day she was born, the nurse told her family, “This girl is going to be a singer,” because her cry was so loud and commanding. Two decades later, she is proving that prediction right with her debut single “Right Now,” a song already notching hundreds of thousands of streams and announcing her as a new voice to watch.
Born with a love for performance, Avgusta grew up immersed in live music. In preschool in London, she became enchanted by musicals like The Phantom of the Opera and The Lion King, memorizing scripts and songs until she could recite them by heart. Opera became her first obsession, followed by pop idols like Michael Jackson and Whitney Houston, who inspired her to explore the stage and recording studio. “Creating music and listening back to it? That is my drug,” she says in her bio. “That is my adrenaline, my fire.”
Her journey has not been straightforward. After recording her first single at 11, she cycled through a series of managers she describes as exploitative. “They feed you lies and suck money out of you, and it is really hard to trust anyone,” she explains. By 19, she took control, deciding to manage herself, a bold move for a young artist navigating one of the toughest industries. “Honestly, it is a lot of work,” Avgusta admits. “I would prefer to focus on my craft, but I just don’t have anyone I trust to manage me at the moment. If the right person comes along with the same vision for me, then I would be very much open to working with them.”
“Right Now,” her first official release as an independent artist under her own label, reflects both resilience and reinvention. The single carries a pulsing pop energy steeped in the 2000s sound she grew up with. “Honestly, I had an idea, the concept, so I went over to my laptop, made a beat, put my headphones on, and started singing whatever came to my mind,” she recalls of the writing process. She then sent the rough cut to her longtime collaborator and sound engineer, Misha Komlev, who refined the production. “We worked on finalizing the track together, and here it is.” she says.
The meaning behind the song comes from deeply personal experiences. Avgusta explains that she has been wronged, humiliated, bullied, and betrayed by people who later reappear the moment she starts to succeed. “The funny thing is, both types of people have one thing in common… The moment they hear or see I’m starting to succeed, my phone suddenly starts blowing up with their messages and calls. They want to hang out, ask how I’m doing, and pretend as if nothing ever happened. It is the same desperation in their behavior. They don’t stop. And honestly, at this point, they’re only humiliating themselves.”
The track also highlights her vocal ability, showcasing both low and high range. “I do enjoy making vocally challenging songs as well as songs with different vocal ranges; however, on this track, I just freestyle whatever comes into my mind. I was not very focused on the range. I was more focused on capturing a 2000s pop style there. The vocals came naturally while writing.”
For Avgusta, recording is an intimate process. “I used to love going to the studio as a kid, but as I grew older, I became slightly more introverted, and I feel like recording a song for me is very intimate,” she says. “God bless, I am truly grateful that I have the ability and privilege to own the right equipment to have my mini studio set up at home. That’s where I record. At home.”
That fan connection is central to her vision moving forward. “My goal is to build a fanbase with whom I can share my work. I truly from the bottom of my heart love connecting with my fans. It makes me so happy to see that my music brings joy to others.” She wants the relationship to go beyond streams and shares. “I want them to give me their full and honest opinions, I want them to be open with me, to share their thoughts and feelings, let me know which artist they want to see me work with, what type of content they want to see, what type of music they want to hear. I have so many songs in all genres, let me know which one you want, I’ll give it to you with happiness.”
Avgusta is already preparing the next chapter with a music video directed by Jon Vulpine, her longtime collaborator. She describes performing live as one of her biggest goals, a moment she sees as essential in any artist’s career. For now, her debut single serves as both an introduction and a declaration. “It feels great, honestly,” she says of releasing the track under her own management. “It feels as if I have finally, after all these years, started moving forward. I believe others can use this as a lesson to never give up.”
She enters this new era with a clear sense of purpose and a refusal to be boxed into a single sound. More importantly, she is determined to take her fans along for the ride. “I love my fans, and I love connecting with them,” she says. “I want them to view me as a role model. The me that I am now.”
You can follow Avgusta right now on the following platforms.