Bad Bunny will headline the 2026 Super Bowl Halftime Show at Levi’s Stadium, marking a major moment for Latin music.
Bad Bunny will lead the 2026 Super Bowl Halftime Show in Santa Clara, bringing Latin music center stage at Levi’s Stadium on February 8.
The NFL made the announcement during halftime of Sunday Night Football, confirming the Puerto Rican hitmaker as the headliner for Apple Music’s fourth consecutive year as sponsor.
This marks Bad Bunny’s second Super Bowl appearance following his 2020 cameo alongside Jennifer Lopez and Shakira.
“What I’m feeling goes beyond myself,” Bad Bunny said in a statement. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture and our history.”
He added in Spanish, “Go tell your grandma we’re going to be the SUPER BOWL HALFTIME SHOW.”
The chart-topping artist’s most recent album, Debí Tirar Más Fotos, dropped in January and debuted at No. 1 on the Billboard 200, his fourth to do so, and became the highest-charting Spanish-language album in Billboard 200 history.
JAY-Z, whose Roc Nation has overseen the halftime show since 2019, praised the selection. “What Benito has done and continues to do for Puerto Rico is truly inspiring,” he said. “We are honored to have him on the world’s biggest stage.”
Bad Bunny’s resume includes four No. 1 albums, 113 entries on the Billboard Hot 100, 15 of which reached the top 10, and a trophy case featuring three Grammy Awards and 12 Latin Grammy Awards.
His influence also extends to streaming, where he was Spotify’s most-played artist worldwide for three straight years from 2020 to 2022.
The announcement follows Kendrick Lamar‘s record-setting 2025 Super Bowl performance, which pulled in 133.5 million viewers, making it the most-watched halftime show ever, according to NBC News.
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