Jay-Z and his entertainment company Roc Nation, in partnership with SL Green and Caesars, are making a high-profile push for one of three downstate casino licenses up for grabs in New York City. The plan centers on opening a Caesars Palace casino at 1515 Broadway in Times Square, one of the most trafficked areas in the world. The proposal will be reviewed during its second Community Advisory Committee hearing on Thursday.
In an interview with City & State New York, Jay-Z explained why he believes the project would serve both the city and its residents. “New York City is the entertainment capital of the world, so the idea of a world-class casino here makes perfect sense. I’ve always looked at opportunities that can shift culture while uplifting communities, and Caesars Palace Times Square is exactly that,” he said.
He added that the partnership with Caesars and SL Green offers “something bigger than gaming,” emphasizing the potential for long-term community investment.
Addressing concerns about gambling addiction and its impact on vulnerable groups, Jay-Z stressed the project’s responsibility. “Gambling addiction is a serious issue that isn’t unique to Black or working-class communities. We’re committed to providing resources for everyone. Caesars Palace has one of the most comprehensive responsible gaming programs, and their long-standing record is a major reason why they are our partner.”
He said the project would also create lasting value through investments in cultural institutions like the Civil Rights Museum and local theaters, including Town Hall and Sony Hall. “Our goal is to create opportunity and ensure this project delivers real value to the communities that need it most.”
The proposal has faced pushback from unions, landlords, trade organizations, and businesses, but Jay-Z and his partners argue it will generate jobs, increase foot traffic, and expand opportunities for the neighborhood.
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