Pharrell Williams has officially launched VIRGINIA, a creative alias and platform blending music, fashion, design, and community into one immersive experience. Described as both a brand and a state of mind, VIRGINIA is where Pharrell’s imagination comes to life and where fans can engage directly with his creative world.
“Virginia is where I’m from, but it’s also who I am creatively. It’s my space to dream, and a way to connect with people who are dreaming too,” says Pharrell.
To mark the launch, Pharrell’s home state is blanketed with aerial banners, billboards, and wheatpasted posters. The first collection of VIRGINIA merchandise includes surfboards, apparel, accessories, and home goods, all debuting on Blackyachtrock.com.
The site also unlocks interactive features like karaoke and early access to exclusive drops. It features a takeover by Virginia Beach-based artist Sam Clayman and highlights Pharrell’s 2024 anonymous album BLACK YACHT ROCK VOL 1 CITY OF LIMITLESS ACCESS, now claimed under the VIRGINIA alias.
Also available is Pharrell’s latest adidas creation, the VIRGINIA Adistar Jellyfish, dropping early exclusively on the site.