50 Cent appears to have closed the book on his long run with Starz. In a now deleted post on the Gram, the rap mogul and TV powerhouse shared a screenshot highlighting the network’s struggles. The post called out ratings slipping to record lows along with major financial losses.
“It’s not that hard to say goodbye. Bye,” Fif wrote in the caption. The screenshot he uploaded claimed Starz “reportedly lost 42.5M dollars” and had shed over “410,000 subscribers” in just three months. Reports say much of the drop is “partly due” to hit shows like BMF not living up to expectations. Complex noted that Starz president and CEO Jeffrey Hirsch even pointed to BMF’s most recent season as part of the problem during an analyst call.
Still, not all the blame falls on 50 Cent’s creation. Earlier this year Lionsgate formally cut ties with Starz, a separation that may have fueled the dip in viewership.
Fif has never hidden his frustration with the network. Back in April, he sounded off on X, saying, “I have the number 1,2,3, and 4 top TV shows in African American and Latina households, and I hate that I did them with the wrong people. I’m not doing any BMF spin-offs or selling any other shows to STARZ. GLGGreenLightGang #bransoncognac #lecheminduroi.”
But while he might be done with Starz, Fif is already plotting his next moves. In 2023, Variety reported that he locked in a “non-exclusive broadcast direct deal” with FOX. That deal gives him the freedom to develop scripted dramas, live-action comedies, and even animated projects through his company G-Unit Film & Television.
“Whether it’s music, film or television, Curtis always delivers premium entertainment that captivates millions of fans across the globe,” FOX executive Michael Thorn said in a statement at the time. “He is the rare multi-hyphenate with a deft hand at storytelling, no matter the format or medium. We’re looking forward to developing new and exciting series for Fox with him and his team.”
From the looks of it, Fif is already lining up his next chapter. Starz may be losing him, but his story on the small screen is far from over.